Black Winch
Black Winch is the world’s exclusive authority in As-A-Service solution strategy
They are on a mission to empower intrapreneurs to achieve their As-A-Service ambitions by building and scaling their in-house recurring revenue models. With 20+ years of experience in the subscription market, the Black Winch experts help organisations develop a successful As-A-Service business model through a proven methodology. By turning and developing the product-based linear business model into an in-house subscription model, it will bring value to the end users, the stakeholders and the shareholders.
Black Winch is also proud to be part of the 1% for the Planet movement.
The Product-as-a-Service (PaaS) experts meet the PaaS SaaS
The partnership between Black Winch and circuly bridges the gap between operational subscription management software (circuly) and an overall subscription strategy (Black Winch), ensuring businesses can implement scalable and reliable subscription models effectively.
This partnership means:
✅ End-to-end support from idea to implementation and scaling.
✅ Seamless integration of software and strategy for smooth operations.
✅ Data-driven decision-making to optimise and refine subscription models.
✅ Stronger positioning in the market, ensuring long-term sustainability and profitability.
Why we work together
The synergy between circuly and Black Winch creates a powerful foundation for companies looking to shift towards circular and service-based business models.
While circuly provides the technology and tools to run and automate subscription operations, Black Winch brings the strategic vision, business modelling, and market insights needed to set businesses up for long-term success.
Together, we ensure that companies not only have the right software to manage their subscription-based offerings but also the right strategy to create sustainable, profitable, and scalable business models.
Co-created resources & thought leadership
Through our collaboration, we’ve developed insightful resources that bridge the gap between strategy and operations, providing actionable guidance for companies looking to scale their subscription businesses effectively.
Project 1: circuly x Black Winch whitepaper
How to make product as a service actually work: The operational moves no one talks about.
One of our key co-creations is a whitepaper, addressing a crucial gap in the industry. While there’s plenty of content on the benefits of subscription models, there’s often little focus on the operational and strategic aspects of actually building one. This whitepaper lays out everything businesses need to know—from setting up the right processes to ensuring long-term sustainability.
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Project 2: Discussion on the whitepaper
Scott Galvao and Michael Schmidt, respectively CEO and Enterprise Account Manager at circuly and Yann Toutant, CEO of Black Winch sat down to discuss the Product-as-a-Service economy. The talk has been summarised by Black Winch on their blog titled The Product-as-aService economy: From theory to execution.
Thought leadership on LinkedIn
circuly's co-founder Nick Huijs has summarised his views on the topic in the article, How to make PaaS actually work: The operations & processes no one talks about, on LinkedIn.
Looking ahead
Our partnership isn’t just about working together—it’s about helping businesses succeed. By combining Black Winch’s strategic guidance with circuly’s operational expertise, we empower businesses to embrace circularity, sustainability, and innovation, making Product-as-a-Service models the future of commerce.
Whether you're just starting or looking to optimise an existing subscription business, our combined expertise ensures that you’re set up for success—from vision to execution.
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Resources to help you navigate Product-as-a-Service.
Launch of long-term e-scooter rental by TIER Mobility.
Micro-mobility company TIER shifted from selling their refurbished e-scooter to a rent-to-own model. circuly helped them launch in Europe.
Launch of long-term e-scooter rental by TIER Mobility.
Micro-mobility company TIER shifted from selling their refurbished e-scooter to a rent-to-own model. circuly helped them launch in Europe.
circuly one-pager.
Micro-mobility company TIER shifted from selling their refurbished e-scooter to a rent-to-own model. circuly helped them launch in Europe.
Business model validation FAQs.
Micro-mobility company TIER shifted from selling their refurbished e-scooter to a rent-to-own model. circuly helped them launch in Europe.
