Subscription management software for Product-as-a-Service

Launch a subscription business—with the power to scale it.

Meet the solution purpose-built for launching, managing and scaling subscriptions, rentals, and leasing business models.
Turn any physical product like equipment, bikes, electronics, furniture & more into subscriptions.
circuly does billing, inventory tracking, returns, renewals, swaps and everything in between.
🏆 You win:   • Recurring revenue  • Scale through automation  • More customers • Lower support costs
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Try FREE for 14 days without integrating anything!

the challenge

Traditional eCommerce systems were never designed for products that come back.

shopsystems

Shopsystems manage one-way sales, not subscriptions.

Shopsystems are optimised for a simple flow: browse → buy → ship → close. But in a subscription model, the journey is not linear but circular.
ERP

ERPs work when products leave, but not when they come back.

Products that need to be retruned, swapped or changed during the subscription period are simply beyond the scope of ERPs.
"We tried to incorporate the rental business into our existing process of sales, finance and logistic which was a huge messand didn't work out.

In our first pilot we learned that we cannot incorporate a rental in our existing ERP system. Rental is completely different and we needed circuly to enable thenecessary processes."
Rolf Smeding
Director of Business Development
payment systems

Payment systems aren't built for flexible billing logic.

In a subscription model billing needs to be flexible and adapt to changes and situations as they arise.
the implication

What's missing isn't a feature, but the foundation needed to scale & succeed.

Subscription management.

Manage every aspect of your subscription lifecycle in one place.

Recurring billing & invoicing.

Go beyond simple billing automation and invoice generation.

Product & asset tracking.

Track where your products are across the entire subscription lifecycle.

Return
management.

Automate return workflows and end of subscription contract operations.

Fraud
prevention.

Protect your business against fraud through identity check & other measures.

Dunning & debt collection.

Protect your bottomline cashflow and automate dunning natively.

Customer lifecycle management.

Manage customer data and dive into customer insights.

Extensions, swaps, buyouts & more.

Automate operations around such core functions.

Localisation.

Expand to new locations with custom taxes, payment methods, shipping etc.

solution

We bring the foundation, the software solution & the concept.

We guide you through key stages.

Customer journey mapping
Business concept & model setup
Tech stack best practices & integrations
Logistics, fianncing, insurance partners & more
Our team brings the expertise to help you design and operate a scalable subscription model.
Discuss your business strategy

"The circuly team brought in a lot of knowledge about how to set up a solid and scalable subscription model."

—Felix Raab | Stokke

Launch

To enable you to launch subscriptions for any product, industry & model.

Brands from 18+ industries have found a home in circuly.

Kid's & baby goods
Bikes, scooters & mobility solutions
Consumer electronics & appliances
Medical equipment & devices
Cars & automotive
Office & home furniture
Browse more industries we support
Not seeing your product or industry?
‍No worries — circuly is industry-agnostic and built for all types of physical products.
Browse more industries
Launch

No matter where you are in your journey.

scale operations

Existing subscription business.

When you’ve outgrown spreadsheets, Airtables, or your current tool, circuly steps in as your one-stop solution offering you unmatched scalability, automations & flexibility.  

Keep your storefront & payment service provider, we simply connect to your existing tech.

Get one solution for billing, inventory tracking, returns, debt collection and more.

Get a demo
launch a subscription model

Looking to launch a subscription offering.

When you’re ready to turn durable products into recurring revenue but don’t know where to start or what you need, circuly guides you through the setup of a scalable subscription business.

Launch lean or fully integrated.

We guide your team and provide needed software training.

Book a strategy call
customers

We're the platform behind the most innovative subscription brands.

bike subscription

Long-term bike rentals by Decathlon.

—Decathlon.
Check out Decathlon Rent
baby-gear-subscription

Stroller Subscription & Rental.

—Strollme.
Read the case study
equipment-as-a-service

Try-Before-Buy Sports Equipment.

—Paceheads.
Read the case study
equipment-as-a-service

Medical Equipment Subscription.

—med4rent.
Read the case study
car-as-a-service

Tesla Car Subscription.

—Electric Runner.
kids subscription box

Kids' Toys Subscription.

—Tribu Box.
instruments-as-a-service

Short/Long-Term Music Instrument Subscription.

—Soundoo.
tech-as-a-service

Consumer Electronics Subscription.

—Yuno.
mobility-as-a-service

E-Bike & Cargo Bike Subscription.

—Riese & Müller.
subscribe & save

Subscribe & Save Consumable Subscription.

—Happy Coffee.
Furniture-as-a-service

Furniture Subscription.

—Homebound.
appliance-as-a-service

Coffee Machine + Coffee Subscription.

—Club Espresso.
mobility-as-a-service

Scooter Subscription.

—Egret.
Furniture-as-a-service

Furniture Rental & Subscription.

—Cohabit.
Fashion-as-a-service

High-End Fashion Rental.

—Wild West Social House.
Medical Equipment-as-a-service

AED Subscription.

—Pulse4all.
Anything-as-a-service

Your Product as a Service.

—Your Brand

Powering companies in 17 countries across 5 continents

powered by circuly
Get inspired by circuly customers
Franz Crux | Operations | TIER
Our Backbone.
"For us running such a subscription business and managing all the subscriptions would be impossible without circuly running in the background."
www.tier.app/en/long-term-rental-2
Rolf Smeding | Director of Business Development | Bugaboo
Flexible Solution.
"We recommend circuly to other business because circuly is flexible and can adapt to the needs of different businesses."
www.lease.bugaboo.com/en-de
Manuel Heinemann | Co-founder | Nomadi
Easy & Scalable.
"circuly makes subscription commerce easy & scalable. Our feedback is valued & feature requests are often implemented."
www.nomadi.de/
Haavard Traa | Chief Technology Officer | Joule
Best SaaS for physical product subscription services.
"circuly’s flexible & robust API enhances our operational capabilities."
www.https://joule.no

Meet the solution, built specially for physical product subscriptions.

Let's discuss your business model

Subscription management that is flexible.

Freely edit subscription attributes such as duration, frequency & price.

Decide once how you want to deal with renewals and let circuly take it from there.

Learn more

Billing that goes beyond simple revenue automation.

From charging the payment to generating & sending the invoice, circuly takes care of it all.

A central place to find all payment-related information and enhance connected tools such as bookkeeping.

"Accessing and interacting with customer profiles, orders, subscriptions and payments on a single platform has been very helpful for our team."
Franz Niebler | Digital Operations Lead | Bike Club
Learn more

Dunning & debt collection protect cashflow.

Automated payment retrials minimise involantary churn.

Automated case escalation maximise urgency and prompt action.  

Learn more

White-label checkout that supports mixed basket.

Combine purchase and rental orders in the same checkout flow.

Combine digital, consumable & product subscriptions.

Fraud prevention at every step.

Credit check on checkout to stop trouble at checkout.

Fraud doesn't stop at checkout, neither does circuly.  

Learn more

Keep track of your products throughout its lifecycle.

Know which product is with which customer and in what state.

Learn more
Launch

Offer your service however & wherever you can imagine.

Let's discuss your business model

Operate globally with circuly's built-in localisation solution.

From translation & taxes to shipping, circuly makes global expansion a piece of cake.

Sell online by simply connecting circuly to your storefront.

circuly integrates via API directly to your existing shop system and enables you to sell subscriptions with ease and much higher flexibility.

Sell via retailers with circuly's StoreConnect solution.

circuly integrates via API directly to your existing shop system and enables you to sell subscriptions with ease and much higher flexibility.

Sell in-store by using circuly on your point of sales device.

When you have a physical store, you can create orders in the circuly Hub and send it to your customers as quote or a pre-filled checkout.

Subscription Box.

Bundle products together that bring value and convince to your customers and recurring revenue for you. Let circuly take care of the operations while you focus on delighting your customers.

Subscription Box.

Bundle products together that bring value and convince to your customers and recurring revenue for you. Let circuly take care of the operations while you focus on delighting your customers.
integrate

Bring on board the tech and tools you love using.

Learn more about integrations

Supported
shop system.

Supported payment
system.

Discover integrations.

Discover supported tools.
Browse all features
analyse

Put data at the heart of everything to drive real business results.

Learn more about the product

Keep your finger on the pulse with high-level insights.

Stay informed and up-to-date with key insights that provide a quick, comprehensive overview of the most important trends, data, or developments of your business.

Dive deep into data when you need to.

Access detailed, in-depth data analysis to uncover insights, solve specific problems, or make data-driven decisions when necessary.

Automated invoice creation.

Auto-generation of invoices for all payments. The generated invoices cover all important aspects of the purchase.

Secure payment processing.

API integration with payment provider (PSP) ensures secure transactions at every step.

Automated payment collection.

Automated collection of payments from the saved payment method of your customer based on the billing plan.

Automated invoice sending.

Timely delivery of invoices to customers to ensure the highest level of customer confidence.

Custom payment reminders.

Decide based on your business needs how often and when you want to remind customers about upcoming payments.

Streamlined payment tracking.

Always stay on top of payment schedules and get real time updates on payment statuses.

Custom payment retrial.

Customise your payment retrial process with control over retry limits, intervals, and actions post-failure.

Flexible plan adjustment.

Easily adjust the price, duration & frequency of the recurring payment plan within circuly.

Localised tax collection.

circuly auto calculates taxes and applies it on the checkout based on the country selected by the customer.

Direct Integration with Payment Providers.

circuly integrates via API to your payment provider and makes it smart for recurring payments.
Browse all features
delight

Create smooth & simple customer journeys.

Learn more about the product

Give your customers the control they crave in a self-service portal.

Subscribing to your product gets better with a self-service portal that puts the customers in control of their subscriptions and frees you from operational tasks.  
Learn more about the customer portal

Deliver a sleek, simple & sexy subscriber journey.

No form, no account creation - your customers can rent, subscribe and buy your products and services in the same checkout flow.
Learn more about the checkout solution

The solution that brings your vision to life and transforms your business.

Discover circuly for your business
White-label

Checkout & Cart.

Purpose built for as-a-service models.

From buy + rent in the same card to stopping trouble at checkout with integrated credit checks, the ultimate one-click checkout experience, built from the ground up for product-as-a-service.
Discover more
point of sales

circuly StoreConnect.

Enable dealers & retailers to create subscription orders for your products.

Deploy a new form of sales channel and leverage your dealer network by enabling dealers to create subscription order for your product.
‍
Show me what it can do
operations

circuly Hub.

Manage your subscription business without headaches.

A dedicated platform of operations to scale, manage & automate subscription operations. Get more out of your subscription business with a flexible solution.
Show me what it can do
Customer portal

Customer Self-Service.

To enable self-management of subscriptions.

Make your customers in charge of their subscriptions and free your team from operational and customer support tasks. Designed to give your customers the transparency they crave.

Discover self-service portal

Subscription Box.

Bundle products together that bring value and convince to your customers and recurring revenue for you. Let circuly take care of the operations while you focus on delighting your customers.

Subscription Box.

Bundle products together that bring value and convince to your customers and recurring revenue for you. Let circuly take care of the operations while you focus on delighting your customers.

Automated invoice creation.

Auto-generation of invoices for all payments. The generated invoices cover all important aspects of the purchase.

Secure payment processing.

API integration with payment provider (PSP) ensures secure transactions at every step.

Automated payment collection.

Automated collection of payments from the saved payment method of your customer based on the billing plan.

Automated invoice sending.

Timely delivery of invoices to customers to ensure the highest level of customer confidence.

Custom payment reminders.

Decide based on your business needs how often and when you want to remind customers about upcoming payments.

Streamlined payment tracking.

Always stay on top of payment schedules and get real time updates on payment statuses.

Custom payment retrial.

Customise your payment retrial process with control over retry limits, intervals, and actions post-failure.

Flexible plan adjustment.

Easily adjust the price, duration & frequency of the recurring payment plan within circuly.

Localised tax collection.

circuly auto calculates taxes and applies it on the checkout based on the country selected by the customer.

Direct Integration with Payment Providers.

circuly integrates via API to your payment provider and makes it smart for recurring payments.

FAQs about the circuly solution.

What is circuly?
How does circuly exactly work?
Does circuly integrate with Shopify?
What payment methods does circuly support?
Who processes the payment?

Just collecting recurring revenue isn't enough, is it?

Discover what circuly can do for you and your business.

Get a demo
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The Subscription Management Software for Product Subscriptions.
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