World's first medical equipment rental business.

Rapid technological advancements in the medical industry call for fresh perspectives and innovative approaches. A generational shift, increasing investor acquisitions of practices, and the growing demand for equipment upgrades—all aligned with progress in the circular economy—are driving the need for new business models.

Read med4rent's Story

Company profile.

Sector.

B2C & B2B

Founded.

2023

Industry

Medical Equipment Manufacturing

Product.

Medical Equipment

Founder.

Michael Heine

Website.

www.med4rent.de

med4rent's Business Model.

Empowering access to essential medical equipment.

med4rent offers state-of-the-art medical equipment on a rental and subscription basis. They provide detailed instructions and technical support to ensure easy setup and use. If a device breaks, a replacement is offered.

Device rental for upto 24 months.

Every subscription contract has a fixed duration of 24 months after which it is ended automatically.

Custom start date.

Customers decide on their own when they want to start the subscription.

Self management of contracts.

Customers can manage their subscriptions in a self-service portal and take care of things like reporting issues.

"Medical devices often have a shockingly short lifespan. Currently, in Europe, many medical devices end up in the trash after only a short period of use or are left unused, and new ones are purchased.
We want to change that."

The vision:
Be the innovator in the medical equipment industry.

Customer needs and market conditions are changing rapidly. For med4rent it was crucial to innovate rapidly & gain
first-mover advantage.

Generational shift underway.

The medical sector is experiencing a significant generational. This transition brings uncertainties, particularly regarding the need for substantial technological investments to stay competitive.

Investors buying practices.

A growing number of investors are acquiring multiple medical practices but face critical decisions about whether to invest in modern equipment or continue using outdated technology.

Need for equipment investment.

The pressure to innovate and make investment decisions is not unique to the medical field; similar challenges are present in various B2B sectors.

The approach:
Find the right partners to
facilitate circular transition.

Transitioning the business model from linear to circular is a significant challenge.
It requires innovation, dedication, and, most importantly, the right partnerships to ensure success.

agency partner

dotfly - Agency for brand & strategy development.

dotfly played a key role in crafting the brand identity and strategy that laid the foundation for a successful circular business model. Through expert UI/UX design, dotfly ensured the user experience was engaging, intuitive, and aligned with the brand's values, creating a seamless transition into a circular framework.

software partner

circuly - Software solution to bring business model to life.

circuly’s subscription management software empowered this circular business model by enabling flexible subscriptions, easy returns, and seamless customer management. As the operational core, circuly helped bring the concept to life, allowing for smooth, sustainable product cycles.

shopsystem partner

Shopware - Exceptional expandability & headless capabilities.

Shopware provided a robust, customizable e-commerce foundation with its expandability and headless capabilities, offering a powerful shop system that easily integrated with circuly. This partnership allowed for a dynamic and flexible platform, essential for scaling a subscription-based circular model.

The Innovation
The ultimate rental shop for medical equipment.

#1 No clunky forms. A simple, powerful eCommerce journey!

circuly's white-label cart and checkout solution made it possible for med4rent to provide an eCommerce-like journey for renting medical equipment.

#2 Automated operations & workflows facilitate scalability.

circuly enabled med4rent to operate on a scalable solution from day 1. circuly takes care of all operations and automates subscription management such as:

✅ Automated Billing & Invoicing.
✅ Automated transactional customer communication.
✅ Custom and automated flow for renewals and cancellatiom.

#3 A dedicated system for detailed subscription overview.

Due to its API-enabled connection with the shop system and payment service provider, circuly is able to host a wide variety of information related to the subscription, product, customer, payment and more and thus enables med4rent to have a 360° overview of all information.

✅ Everyday subscription KPIs to oversee your business' growth.
✅ Easy export of a wide variety of data points to be as data driven as you want.

"We have developed a revolutionary new business model. With this groundbreaking solution, we are avoiding the dilemma that many medical devices quickly become outdated or are simply too expensive to purchase. With great partners on equal terms, this is a lot of fun!

Michael Heine

Managing Director

A word from circuly's founder —
Nick.

The circuly software solution and the team behind it have supported the circularity of thousands of products and kept them away from landfills.

But the hard work of our customers, like med4rent, is what’s actually driving all of us towards a more sustainable future.

I'm super thrilled to be working with companies like med4rent because together we can expedite the change from a linear economy towards a circular economy.