The Overview of Bugaboo Flex.
The Customer.
Bugaboo is a Dutch manufacturer of parental products known for revolutionising the baby stroller industry with their clean design and outstanding quality.
The Challenge.
Driven by the circular economy and their high sustainability ambitions, Bugaboo decided to launch the rental pilot in 2021 but were met with the challenge of making the relaunch less risky, less complex and more scalable.
The Solution.
circuly provided the processes and expertise Bugaboo was missing in their first rental pilot and a flexible subscription operation management solution to build a scalable subscription business.
The Benefit.
Bugaboo overcame the struggles of their first rental pilot and relaunched a new rental pilot with rental-specific processes like credit checks, fraud prevention, reverse logictics etc., that lowered complexities and increased scalability.
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