First-hand experience with product subscriptions.

A step-by-step guide to moving running rental and subscription contracts to new software: customers, payment details and contracts, with a cutover plan that avoids double billing.

How rental and subscription businesses can replace lost, stolen, damaged or wrong products without double billing, losing track of assets, or opening the door to abuse.

A practical guide to the step between two rentals: return inspection checklists, condition grading, repair-or-retire decisions, and tracking repair cost per unit to know each product's real lifetime value.

How rental and subscription businesses can handle customers who cancel but keep the product: return windows, return deadlines, restarting billing automatically, and the cases where you shouldn't.

How recurring billing works for furniture subscriptions and rent-to-own: minimum terms and notice periods, delivery and assembly fees, buyouts with credited payments, swaps, damage, credit checks, B2B invoicing and returns, with examples from Koskela and NORNORM.

How recurring billing works for baby and kids' equipment subscriptions: minimum terms, renewals, swaps, buyouts with credited rent, registration fees and credit checks, insurance add-ons, late returns and failed payments, with examples from StrollMe, Loopi, AXKID, swing2sleep, Lottili, Nomadi and KINDAMI.

How recurring billing works for bike and e-bike subscriptions: minimum terms, early termination fees, swaps, buyouts with credited payments, damage and theft charges, credit checks and failed payments, with examples from Bike Club, Riese & Müller, Decathlon and Joule.

How big is the bike subscription market in Germany? The latest figures on bike subscriptions, bike sharing and rentals for 2026, and what they mean for bike brands and retailers.

How kids' bike subscriptions work, why the model is so effective, how it compares with trade-ins and buying used, and a step-by-step guide to launching one, with lessons from Bike Club.

How to price a bike or e-bike subscription: the numbers behind every price, worked examples for e-bikes and kids' bikes, the levers that make the model profitable, and the KPIs to track.

For bike brands, retailers, shops and startups: how selling, company bike leasing, subscriptions, rent-to-own and rental compare on cash flow, risk, operations and customer relationships, and which mix fits your business.

A practical guide to starting a bike or e-bike rental and subscription business: models, fleet choice, service promise, theft, batteries, pricing, financing and the systems you need.

How to price sports equipment rentals and subscriptions: the four numbers behind every price, worked examples for paddleboards and e-bikes, pricing structures, buyouts, deposits and the KPIs to track.

How Decathlon, Intersport Rent, REI, Paceheads, Peloton and others rent out sports equipment, which models they use, and the lessons for anyone launching sports rentals or subscriptions.

A decision guide for sports retailers and brands: when to offer short-term rental, a seasonal lease, a monthly subscription, try-before-you-buy or leasing, with real examples from Decathlon, Paceheads and more.

A practical guide to starting a sports equipment rental business: which models work, which gear to rent, how to price it, safety checks, cancellation rules, logistics and the systems you need.

CCD2 ab 20. November 2026: Welche Miet- und Leasingverträge mit Kaufoption betroffen sind, und was Anbieter jetzt prüfen sollten.

Widerrufsrecht, Laufzeit, Kündigungsbutton, Preistransparenz und Verbraucherkredit: Der Überblick über alle Regeln für Abos in Deutschland.

Eigenkapital, Bankkredit, Asset-Finanzierung oder Forderungsverkauf: Wie du dein wachsendes Abo-Geschäft ohne Kapitalengpass finanzierst.

Preisbausteine, laufzeitabhängige Tarife und ein Rechenbeispiel: So kalkulierst du eine faire, kostendeckende Mietrate für dein Abo.

Wie Eyewear as a Service funktioniert, am Beispiel von Mister Spex, und was ein Brillen-Abo operativ von anderen Produktabos unterscheidet.

Fahrrad-Abo vs. Dienstrad-Leasing, und wie Anbieter wie Swapfiets, Riese & Müller und Bike Club ihre Modelle operativ aufgebaut haben.

SEPA-Lastschrift, Kreditkarte, PayPal und Wallets im Vergleich: Welche Zahlungsmethode sich für wiederkehrende Zahlungen wirklich eignet.

Die echten Vorteile eines Abo-Modells für physische Produkte, und die operativen Herausforderungen, die dabei niemand verschweigen sollte.

Medizingeräte vermieten statt verkaufen: MDR, MPBetreibV, Hygieneaufbereitung und die Wahl zwischen Krankenkassen- und Privatzahlermarkt.

Furniture as a Service erklärt: Zielgruppen, Logistik und rechtliche Basics für ein Möbel-Abo, mit Beispielen für Privat- und Büromöbel.

Device as a Service (DaaS): Was es ist, wie es in B2B und B2C funktioniert, und was Hersteller bei Asset-Tracking und Aufbereitung beachten müssen.

Kündigungsbutton nach § 312k BGB, EU-Widerrufsbutton seit Juni 2026 und neue UK-Regeln ab 2027: Was Abo- und Mietanbieter jetzt umsetzen müssen.

Abo, Miete oder Leasing? Unterschiede bei Laufzeit, Service und Eigentum, was rechtlich gilt und welches Modell zu deinem Produkt passt, mit Vergleichstabelle.

Product as a Service Leitfaden: Definition, Vorteile, Beispiele nach Branche und wie du dein PaaS-Modell operativ und technisch aufbaust.

Kündigungsbutton nach § 312k BGB, EU-Widerrufsbutton seit Juni 2026 und neue UK-Regeln ab 2027: Was Abo- und Mietanbieter jetzt umsetzen müssen.

Abo, Miete oder Leasing? Unterschiede bei Laufzeit, Service und Eigentum, was rechtlich gilt und welches Modell zu deinem Produkt passt, mit Vergleichstabelle.

Was ist Product as a Service? Definition, Modelle, Beispiele aus DACH, rechtliche Regeln in Deutschland und eine Checkliste, ob PaaS zu deinem Produkt passt.

How big is the medical equipment rental market? Market size estimates from six research firms, segment growth rates, regional shares, key players and the trends driving growth through 2030.

Medical equipment rental, lease, subscription or purchase? A data-backed comparison of access models with real examples from med4rent, Pulse4all and Philips.

Learn when CCD2 applies to subscription and rental businesses, what triggers compliance, and how to prepare before it applies in Nov 2026.

Consumer protection rules for physical product subscriptions in the EU, UK, Germany and the Nordics: withdrawal rights, cancellation, renewals and pricing.

Running subscriptions for bikes, furniture, or equipment? Here's an honest breakdown of what Shopify handles well for physical product subscriptions — and where it runs out of road.

How rent-to-own and subscribe-to-own work for Shopify brands: real examples, the economics, setting the buyout price, and how to run it with circuly.

Shopify has plenty of subscription apps. Almost none of them were built for Product-as-a-Service. Here's why, what the gap looks like, and what you actually need to run a physical product subscription on Shopify.

How asset tracking and asset management work in circuly: serial numbers, asset status, stock and the full lifecycle of every unit you rent or subscribe out.

Every Shopify subscription model explained: what each requires, which apps support it, and where standard tools fall short. Follow the guide to learn more about operating subscriptions models on Shopify.

Every subscription model you can run on Shopify, how each one works, who it suits, what it demands operationally and which Shopify app can support it.

A practical guide to medical equipment rental software, understand why rental differs from eCommerce and which features support scalable operations

Learn how to start a medical equipment subscription business, including pricing, service bundling, compliance, lifecycle planning, and recurring revenue strategy.

Learn how to launch a medical equipment rental business, from choosing rental-ready products to pricing, compliance, operations, and scaling.

Explore the different types of subscription and rental business models used in the baby and kids industry. Learn which models fit which products, customers, and companies.

A deep dive into baby goods subscription companies, with real examples, business models, and lessons learned from brands like StrollMe, Bike Club, Swing2Sleep, and Axkid.

Can you run a subscription business on your ERP? What SAP, NetSuite, Microsoft Dynamics 365 or Odoo can and can't do for physical product subscriptions, and how to connect your ERP to a subscription management system.

Financing and subscription both let customers access products without paying upfront, but they lead to very different outcomes for brands. How they compare.

Erfahre, wie Abo-Management-Software kleinen Unternehmen hilft, Abläufe zu automatisieren, Kosten zu senken und Product-as-a-Service-Modelle zu skalieren.

Die besten Abo-Management-Lösungen 2026 für physische Produkte – Vergleich, Funktionen & Einblicke für Product-as-a-Service-Modelle.

How small businesses can launch and run a subscription or rental model for physical products with a lean team: the key challenges, when you need subscription management software, and which features to plan for.

The best subscription management software for physical, consumer durable products, and why tools built for SaaS billing fall short for product-as-a-service.

Discover how eyewear subscriptions work — from contact lens auto-delivery to frame rentals — with examples of brands leading the shift.

Learn what asset tracking means in subscription & rental models, why it’s essential, key KPIs to measure, and how it drives business optimisation.

Learn how to build a subscription-first checkout for physical products. Discover key challenges, solutions, and best practices for customer journeys.

A simple guide to financing subscriptions for physical products—pilot costs, best models by industry, pros/cons, real examples, and how to choose.

How circuly works for physical product subscription businesses, with or without a shop system and PSP: key operations, the customer journey and setup options.

What happens when a subscriber wants to buy their product? How buyout prices, payment, stock updates and contract closure work without manual effort.

circuly offers flexible options for managing subscription renewals, allowing you to choose between automatic and manual renewals based on your business needs.

What happens when a subscriber doesn't pay? How circuly handles payment retries, dunning and debt collection natively for physical product subscriptions.

How circuly handles failed payments in physical product subscriptions, from automatic payment retries to customer notifications and dunning.

How circuly's white-label checkout connects to your shop system, so customers can subscribe, rent or rent-to-own without leaving your brand.

circuly offers multiple ways to connect tools to it, such as native integrations, API-based integrations and connectors via webhooks.

Rising acquisition costs, weak retention, unsold stock and unpredictable revenue: how subscription models help eCommerce brands solve their biggest challenges.

When UK subscription and rental businesses need FCA authorisation, limited vs full permission, the application process, and the new DMCC subscription rules.

What is a bike subscription? Discover why manufacturers & retailers are embracing monthly models, from recurring revenue to circular economies.

The leading bike subscription companies in 2026: who is driving recurring mobility, and why bike manufacturers and retailers are embracing subscriptions.

Why reverse logistics is the hardest part of circular business models, and how to handle returns, repairs and redistribution so rental scales profitably.

Discover why reverse logistics is the backbone of circular business models and how to approach it strategically to scale rentals, subscriptions, and take-back programs.

Marketing a circular business model is not the same as marketing a linear one. This post breaks down why—and offers actionable strategies for small teams to build awareness, trust, and traction.

How WHOOP's membership business model works: revenue, members, One/Peak/Life pricing, retention, marketing strategy and lessons for product brands.

How Peloton's business model works: hardware plus membership, rentals, pricing, fiscal 2026 subscribers and profit, resale, and lessons for product brands.

Mister Spex launched an eyewear subscription for prescription glasses across its German stores. How circuly powers the subscription infrastructure behind it.

When should you let subscribers buy their product? How to offer buyouts and rent-to-own options in a subscription model without creating backend chaos.

Discover what makes subscription management for physical products unique—from billing and returns to asset tracking and renewals. A practical guide for scaling Product-as-a-Service models.

Explore real-world case studies of Product-as-a-Service (PaaS) from Philips, Riese & Müller, Hilti, and more. Learn how businesses are leveraging subscription models for growth, sustainability, and recurring revenue.

Discover how Product-as-a-Service (PaaS) is transforming B2B & B2C businesses. Learn key success factors, real-world case studies, and strategies for launching a subscription-based business model.

circuly and Debtist partner to bring dunning and debt collection into circuly, so subscription businesses can recover unpaid invoices and protect cash flow.

circuly and Posti partner to help Nordic brands launch circular business models, combining subscription management software with Posti's logistics network.

How product subscription and rental businesses can prevent failed payments and recover them with payment retries, dunning and debt collection, plus what to do when the product is still with the customer.

Payment retrial, dunning or debt collection? When to use each approach to recover failed recurring payments in a physical product subscription business.

Incorporating skip, cancel, and pause options into your subscription model is a strategic move that can drive more subscriptions and enhance customer loyalty. Learn more

What the EU's Right to Repair law means for brands, and why access-based business models like rental and subscription are a smart way to adapt.

Case study: how Paceheads runs a monthly sports equipment subscription and replaced manual subscription management by switching to circuly.

An access-based business model lets brands embrace the circular economy without giving up profits. How rental and subscription models make circularity pay.

Did you know that consumers are more likely to take action when presented with a limited yet personalised selection of products?

Consumers still compare product subscriptions to one-off purchases. How to raise the perceived value of your subscription so customers are willing to pay more.

Expanding an ecommerce subscription business internationally can be an exciting opportunity for growth, but choosing the right location to expand to is crucial for success. Learn more

When it comes to generating demand for your subscription products, product price, portfolio, and contract play an important ole. Learn more.

Launching a subscription business? The marketing to-dos that make the road to conversion easier, from awareness and education to a friction-free checkout.

Referral programs, simply put, can be thought of as customer acquisition channels alongside SEO, paid advertising, social media etc. Learn more

Google kept third-party cookies in Chrome, but Safari, Firefox and consent rules still limit them. Why subscription brands should build on first-party data.

Are you looking to get your subscription business discovered on Google Search? You’re right about focusing on SEO but you also need to pay special attention to search intent.

A decision guide for manufacturers and retailers: how to choose between a subscription, rental or lease model for your products, based on usage, ownership, services, economics and regulation.

In this article, learn why consumers rent tech instead of buying them. Device-as-a-service and home appliance-as-a-service are becoming the norm. Don't be left out.

This article focuses on the first few steps you need to take to start a subscription business for consumer electronics.

The proven benefits of a subscription model for physical, consumer durable products, for both businesses and customers, with data from real circuly customers.

What product as a service (PaaS) is, how the business model works, real examples by industry, and how to launch a PaaS model in 2026.

How WHOOP's membership business model works: revenue, members, One/Peak/Life pricing, retention, marketing strategy and lessons for product brands.

How Peloton's business model works: hardware plus membership, rentals, pricing, fiscal 2026 subscribers and profit, resale, and lessons for product brands.

Explore real-world case studies of Product-as-a-Service (PaaS) from Philips, Riese & Müller, Hilti, and more. Learn how businesses are leveraging subscription models for growth, sustainability, and recurring revenue.

Discover how Product-as-a-Service (PaaS) is transforming B2B & B2C businesses. Learn key success factors, real-world case studies, and strategies for launching a subscription-based business model.

Case study: how Paceheads runs a monthly sports equipment subscription and replaced manual subscription management by switching to circuly.

Why would a traditional car manufacturer like Volkswagen with a significant market share and an established brand tap into the world of car subscription?

Why did TIER, which operates in 160 European cities and has an estimated annual revenue of $205 million, decide to launch a subscription model?

Why did Dutch baby goods brand Bugaboo launch a subscription business? What its stroller subscription teaches manufacturers about product-as-a-service.

How to make sure your pilot test for a product subscription works? Check if they meet all the goals for a perfect pilot launch.

Mobility service providers (TIER, aboDeinauto, Meetse) use circuly to manage their car subscriptions. Learn how car subscription management looks like for them.

Learn how our subscription management software designed for product-as-a-service helps companies offering or piloting subscription scale and grow.

The future of e-commerce is headless? But where does going headless fit in subscription e-commerce? Is it also a thing in subscription-based e-commerce models?

StrollMe, a baby goods rental company, operates their day-to-day business with several tools that help them scale and grow in no time.