our partner

dotfly.

dotfly is an owner-managed digital agency based in Cologne with 40 project managers, strategists, designers, and developers. dotfly support sustainable companies and brands in all areas of digital communication: from strategy, concept, and design to technical implementation as well as online marketing.

Brands like GLS Bank, Bitburger, Valensina, SINN Spezialuhren and Praxisdienst trust their long-standing expertise. They support both B2C and B2B customers, from SMEs to globally operating corporations.

Illustration of subscription KPIs in a rental business
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About our partnership

circuly and dotfly first crossed paths in 2022, united by a shared vision to reshape industries and create meaningful impact. Our collaboration began with an extraordinary milestone: launching the world's first Medical-Device-as-a-Service model for dotfly's visionary client, med4rent. Together, dotfly brought their expertise in building an innovative online shop, while circuly powered the subscription model and operational framework that transformed this revolutionary idea into reality.

- circuly & dotfly: Projects

med4rent's vision is to be an innovator in the medical equipment industry. Customer needs and market conditions are changing rapidly. For med4rent it was crucial to innovate rapidly & gain first-mover advantage.

"We have developed a revolutionary new business model. With this groundbreaking solution, we are avoiding the dilemma that many medical devices quickly become outdated or are simply too expensive to purchase. With great partners on equal terms, this is a lot of fun!"

— Michael heine | Managing Director | med4rent

- circuly & dotfly: Events

This partnership quickly grew beyond a single project. Over the years, we’ve joined forces on numerous ventures and proudly showcased our shared commitment to innovation at events like the Impact Festival.

Every step of the way, we’ve been driven by a mission to challenge the status quo in eCommerce.

dotfly’s unwavering dedication to the green transformation of eCommerce brands makes them the ideal partner in our pursuit of a more sustainable future. Together, we’re accelerating the shift from traditional, linear business models to dynamic, circular ones—proving that commerce can be a force for good.

With every project, every breakthrough, and every partnership, we’re not just changing eCommerce. We’re rewriting its story—for the planet, for people, and for a better tomorrow.

Resources to help you navigate Product-as-a-Service.

Launch of long-term e-scooter rental by TIER Mobility.

Micro-mobility company TIER shifted from selling their refurbished e-scooter to a rent-to-own model. circuly helped them launch in Europe.

Sweet! Enjoy reading the TIER Success Story.
Oops! Something went wrong. Never mind, here's the TIER Success Story. Enjoy reading.

Launch of long-term e-scooter rental by TIER Mobility.

Micro-mobility company TIER shifted from selling their refurbished e-scooter to a rent-to-own model. circuly helped them launch in Europe.

Sweet! Enjoy reading the TIER Success Story.
Oops! Something went wrong. Never mind, here's the TIER Success Story. Enjoy reading.

circuly One-Pager

In this one-pager we highlight the benefits of launching a circular, subscription-based business model and showcase some growth numbers we've collected from our own customers.

Micro-mobility company TIER shifted from selling their refurbished e-scooter to a rent-to-own model. circuly helped them launch in Europe.

Business Model Validation FAQs

Micro-mobility company TIER shifted from selling their refurbished e-scooter to a rent-to-own model. circuly helped them launch in Europe.

Within this FAQ page are questions that will help you determine if a subscription-based business model is the right approach for your business.
“circuly: Sustainability and profitability go hand-in-hand.”
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